With a robust background in software development, growth & operations, Oluwapelumi has consistently driven impressive growth, user acquisition & retention across various roles and industries.

At Umba, he spearheaded the Marketing department, acquiring over 1.5 million app downloads, 1 million sign-ups, and 700k verified active users in just a year. His strategic initiatives led to a monthly gross transaction volume of over $46 million, achieving an astounding 22x average ROAS.

Prior to his tenure at Umba, Oluwapelumi made significant strides as the Senior Manager of Performance Marketing (Global) at SafeBoda, where he grew the user base by over 10,000 in three months while drastically reducing acquisition costs. His leadership at Summitech Computing in Nigeria resulted in a 30% sales increase and a 25% growth increase for clients.

Oluwapelumi’s influence extends beyond corporate settings; he served as the President of DigiClan, Africa’s largest community of digital professionals, fostering a network of knowledge sharing and innovation. He also made a lasting impact as a Digital Trainer with Google in Nigeria, training thousands of participants and collectively reaching over a million individuals across Africa. He currently mentors individuals via ADPList where he is a top 1% Mentor in Marketing. He also mentors businesses through DigitalBoost UK and is an advisor to several startups.

A recipient of the CEO’s Innovation Award for Outstanding Performance at Media24 and a three-time #YTech100 Honouree, Oluwapelumi is recognised for his innovative strategies and exceptional performance in the digital space. He holds various certifications in digital marketing, product management, and business strategy, showcasing his commitment to continuous learning and professional development.

With a passion for driving growth and a knack for translating insights into actionable business strategies, Oluwapelumi OYETIMEIN stands out as a leader, innovator, mentor and community builder.