NCTS Local Event
Beyond the Hype: Event Production & Marketing Activations for Impact
Overview:
In today’s fast-paced world, event marketing and brand activations are more than just
buzzwords; they are powerful tools that create unforgettable experiences, build brand
loyalty, and drive real engagement.
This interactive masterclass will take participants behind the scenes of high-impact event
production and experiential marketing, showing them how to craft events and activations
that leave lasting impressions. Through real-world case studies and a hands-on challenge,
attendees will learn what it takes to turn a simple idea into a show-stopping execution that
drives meaningful results.
Key Takeaways:
● Learn the psychology behind why events and activations work.
● Discover the step-by-step process of planning, executing, and managing successful
brand activations and events.
● Gain insights into crafting unique, engaging, and on-brand activation ideas.
● Learn from case studies of successful and failed activations, understanding what
works and what doesn’t.
● Troubleshoot challenges on the spot and ensure a seamless experience.
● Get practical exposure through a mini-activation challenge, where you’ll create and
pitch a marketing activation idea.
May 17th || Masterclass
In today’s fast-paced world, event marketing and brand activations are more than just buzzwords; they are powerful tools that create unforgettable experiences, build brand loyalty, and drive real engagement.
This interactive masterclass will take participants behind the scenes of high-impact event production and experiential marketing, showing them how to craft events and activations that leave lasting impressions. Through real-world case studies and a hands-on challenge, attendees will learn what it takes to turn a simple idea into a show-stopping execution that drives meaningful results.
- Learn the psychology behind why events and activations work.
- Discover the step-by-step process of planning, executing, and managing successful brand activations and events.
- Gain insights into crafting unique, engaging, and on-brand activation ideas.
- Learn from case studies of successful and failed activations, understanding what works and what doesn’t.
- Troubleshoot challenges on the spot and ensure a seamless experience.
- Get practical exposure through a mini-activation challenge, where you’ll create and pitch a marketing activation idea.
Meet Our Speakers
Our speakers are seasoned industry experts with years of experience across diverse roles. They’ll share valuable insights, real-world experiences, and actionable strategies to help you grow and succeed.
Event Schedule
Time
Sessions
(10 mins)
Welcome & Speaker Introduction
(30 mins)
Icebreaker - Your Favorite Marketing Activation
Context - The speaker displays images/videos of marketing activations
(Coca-Cola’s Share a Coke, Nike’s Air Max Graffiti Stores, etc.) and lets the
audience vote on which they think was most impactful.
Action - The speaker analyses the activation with the most votes, breaking
down why the activation was successful, suggesting what could have been
improved, and sharing insights into key themes in event production &
activations.
(30 mins)
SPEAKERS
(35 mins)
Speaker Session: Masterclass on Event Production & Marketing Activations
Context - The speaker is to cover these key topics
- The Psychology of Experiential Marketing (Why do activations work?)
- Event Production Essentials (From concept to execution).
- Behind the Scenes of Iconic Activations (Successes & Failures).
- Execution Hacks & Mistakes to Avoid.
(35 mins)
SPEAKERS
Peace Obinani, Produced By Lucid
(30 mins)
Mini Activation Challenge
Context - Attendees will be divided into small groups, with a maximum of 5 to 10 people per group. Each group will be assigned a specific brand and will have 15 minutes to brainstorm a creative event activation idea. After the brainstorming session, each group will have 2 minutes to pitch their idea to the audience. The speaker will provide brief feedback on a selection of standout ideas.
(30 mins)
SPEAKERS
Moderated by NCTS
12:15pm-1:15pm
Strategic HR: Aligning People with Business Goals
Attendees will learn to design and implement HR strategies that support business growth, foster a strong workplace culture, and drive measurable outcomes. The session will highlight key practices like workforce planning, performance management, and aligning HR metrics with company KPIs.
12:15pm-1:15pm
SPEAKERS
(15 mins)
General Q/A and Closing Remarks
(15 mins)
SPEAKER
NCTS
Dinner and Awards Night
Join us for the NoCode Tech Awards Night, a special evening to recognize and celebrate individuals and companies who are making remarkable strides in the NoCode field.
Meet Our Previous
Sponsors and Partners
With their support over the past years, we have been able to deliver a wonderful experience for our attendees.
Media Partners
Mobility Partners
Community Partners
Drink Partners
Event Product Partners
Cosmetics/Makeup Partners
Testimonials
Frequently Asked Questions
What is the No-Code Tech Summit (NCTS)?
NCTS is a brand championing the role of no-code professionals in the tech ecosystem. Through events, workshops, and global initiatives, NCTS provides platforms for learning, networking, and professional growth, empowering individuals to make impactful contributions without needing coding skills.
Who is NCTS for?
NCTS is designed for everyone working in the no-code part of tech, including founders, executives, ecosystem enablers, community associates, beginners, and individuals looking to transition into tech without coding skills. Whether you’re a seasoned professional or a newcomer, NCTS offers valuable resources, events, and community support.
What is the goal of NCTS?
NCTS aims to create a new wave of world-class no-code tech leaders who can shape the future of startups, business solutions, and the tech landscape globally. It’s about reducing barriers to entry in tech and equipping no-code professionals with the tools and insights needed to innovate.
What are the core pillars of NCTS events?
The NCTS brand is built around three main event types:
- NCTS Local: Focused on creating local impact, this pillar includes events, workshops, and meetups in cities across Nigeria, ensuring no-code resources are accessible on a community level.
- NCTS Legacy: The annual event held in Lagos, Nigeria, bringing together a diverse community to celebrate, learn, and connect.
- NCTS Awards, which is part of the annual NCTS Legacy event, honors leaders and innovators in the no-code and tech community. This prestigious awards night recognizes individuals and organizations making impactful contributions.
NCTS Global: A series of international experiences designed to bring NCTS to cities worldwide, allowing a broader audience to engage with the no-code movement.
What types of experiences does NCTS offer?
NCTS offers a variety of experiences, from large-scale summits and awards nights to more localized workshops, community meetups, and digital learning sessions. These experiences provide attendees with practical skills, industry insights, and networking opportunities tailored to their roles and growth.
How does NCTS support career development?
Through its events and initiatives, NCTS offers resources for career growth, skill-building, and networking. Attendees can learn about no-code platforms, best practices, and how to leverage no-code for business innovation and startup success. NCTS also connects individuals with mentors and industry experts, supporting both beginners and seasoned professionals.
How does NCTS reach audiences outside Lagos, Nigeria?
NCTS uses NCTS Global and NCTS Local initiatives to expand its reach. NCTS Global brings the NCTS experience to cities worldwide, while NCTS Local organizes workshops, meetups, and events in various Nigerian cities.
Are there opportunities for Sponsoring and collaborating with NCTS?
Yes, NCTS welcomes sponsorships, partnerships, and collaborations with companies and organizations. To learn more about Sponsorship, Partnership & Collaboration opportunities, you can reach out via [email protected].
Can individuals participate in NCTS virtually?
Many NCTS events are designed with accessibility in mind, and virtual participation options are often available.
What topics and resources does NCTS focus on?
NCTS provides resources on:
- The fundamentals and practical applications of no-code platforms
- Best practices for non-coders in tech roles
- Career guidance for transitioning into tech without coding
- Case studies of no-code innovations in business
- Scaling startups and businesses as a no-code tech professional.
How can I get involved with NCTS?
You can get involved with NCTS by attending events, participating in local workshops, and joining the NCTS online community. Stay informed about opportunities to volunteer, participate, or partner by signing up for the NCTS newsletter and following the brand’s social media channels.
Where can I get tickets or register for NCTS events?
Ticketing and registration for NCTS events are available on the website. Details about upcoming events, including both in-person and virtual participation options, are shared through the official NCTS website and social media channels.
Can I volunteer or contribute to NCTS?
Absolutely. Reach out to [email protected] to learn about opportunities to volunteer & contribute.
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The No-Code Tech Summit is an annual event in Africa powered by NTIT (Non Tech In Tech) and Treford, that aims to connect and inspire individuals working in the no-code tech space.
It recognizes the growing importance of non-coding roles in the tech ecosystem and seeks to provide a platform for these professionals to learn, network, and contribute to the growth of the industry.
The No-Code Tech Summit is an annual event in Africa powered by NTIT (Non Tech In Tech) and Treford, that aims to connect and inspire individuals working in the no-code tech space.
It recognizes the growing importance of non-coding roles in the tech ecosystem and seeks to provide a platform for these professionals to learn, network, and contribute to the growth of the industry.
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